What is the SERP? The Search Engine Results Page (SERP) is that page you see when you’re searching for something on Google, Bing, Yahoo or one of many thousands of search engines out and available. If you are not on the SERP, then people can’t find you. It’s like not being listed in the Yellow …
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Lifetime Value of a Customer
What is the lifetime value of a customer and why do you care? At a very basic level, the lifetime value of a customer is the total amount of revenue you can expect to generate from any new client walking in the door. You care about this number because that’s the payoff for a marketing …